Case Study: From the Earth
Role: Branding, Packaging, UI Design (App interface), social and Art Direction
From the Earth is a conceptualized tea brand that focuses on specialty, organic handcrafted teas. The branding is heavily driven by custom typography and bold illustrations. Keeping the branding/logotype modern, allows for playful yet clean packaging that feels warm and inviting like a cup of tea. Using modern fonts in combination with custom typography and bold illustrations.
