Case Study: From the Earth
Role: Branding, UI Design (App interface), Packaging Design and Art Direction
From the Earth is a conceptualized tea brand that focuses on specialty, organic handcrafted teas. The branding is heavily driven by custom typography and bold illustrations. Keeping the branding/logotype simple allows for playful yet modern packaging that feels warm and inviting like a cup of tea. Using simple fonts in combination with custom typography and bold illustrations.
